NEW YORK 2019




43:43

Gun Safety Alliance Presents: How Business Leaders Are Needed To Make This Country Safer

Gun Safety Alliance co-founder and Blackbird CEO Ross Martin brings his popular LinkedIn series “NoNeutral” live to the Advertising Week stage. Martin interviews two senior business leaders who have taken a strong position on gun safety, one of the biggest issues of our time, then introduces a special live performance by Manuel Oliver, in honor of his son, Joaquin, who died in the Parkland High School massacre called: My Son. My Hero.
39:44

Why the Hottest New Digital Publishers aren't Publishers At All

It's no secret that the Duopoly is no longer, but who would have guessed that it would be broken up by a massive eCommerce platform? From the brand-safe environments to the powerful, intent-based shopper data, brands across the spectrum are reaping the benefits of engaging their consumers where they shop Learn from leading brands how they harness the power of commerce marketing to drive awareness, consideration and intent.
41:25

People, Data and Technology: The New Marketing Imperatives

The paradigm of People, Process and Technology has given way to Data. Data is one of the most valuable assets of every organization. As the data-driven apparatus around automated advertising and real-time targeting penetrates every aspect of media and marketing, the challenge is mastering the data. It all starts with owning the data. Join this panel discussion to learn more about the new data imperative and how organizations can plan and prepare to own, control and use their own data.
41:07

Rethinking TV: Driving Growth, Relationships and Experiences Through Data

As part of Innovid's The Future of TV is Now Series, this session will focus on the fact that modern consumers are accustomed to personalized experiences and brands are rising to the challenge, amassing huge stores of data to power direct relationships. Our panel experts are making big investments in personalization. Learn how they plan to leverage connected TV to scale those investments by combining the addressability and interactivity of digital with the reach and prestige of TV.
36:19

College Football: A Religion & More

A multi-layered College Football discussion including the unique and passionate fandom of “the College Football Tribe”, how tech is enabling a better fan experience, a Client’s perspective on how they use College Football to build their brand and, of course, predictions, stories, debate and more from our talent.​
39:38

Heat: The Value of Diversity in Advertising

Diversity is top of mind in the ad industry, but are ads actually getting more diverse? And does it really matter to the brands' business? Heat has developed a way to measure the impact of diversity within advertising, and can show what getting it right (and wrong) mean to the bottom line. In this seminar, we'll share the insights we learned about what makes an ad truly diverse, the business impact it has, and dig into the deeper industry obstacles stagnating diverse advertising.
38:14

ABC NEWS: The Road To 2020 & Beyond

We'll provide an exclusive look at the upcoming storylines and newsmakers of the 2020 election featuring coverage from our highly respected journalists with unprecedented access. We will showcase multiple points of view and coverage across the Disney portfolio from TV to digital to social.
40:15

Rage Against The Machine: What Deepfakes & Algorithmic Bias Means For Your Content Marketing

Identifying the perfect brand narrative is a challenge, but safeguarding that narrative has gotten a whole lot harder. Are you prepared to defend your brand against malicious actors and rogue algorithms alike? The rise of deepfake technology creates a new and important consideration for marketers and their agencies. Today, it’s imperative that R&D teams work directly with brand storytellers to verify authenticity and manage conversations. Join WSJ for a panel conversation on the importance...
45:04

Ask The Experts: Using Insights To Enable Data-Driven Decision Making

A workshop designed to deliver insight into the perspectives of leading agencies, brands and research executives', as they discuss their approach to data-driven decision making for real-world brand initiatives. Jake Pryszlak from Meshh will be hosting a panel with Justin Logerfo (Momentum Worldwide), Kathy Lubner (Nielsen) and a leading brand marketer.
49:43

Learn How Live Nation Uses Data to Connect Brands With Fans!

Live Nation Entertainment, the world’s largest live entertainment company, is using data to unlock new ways for brands to better connect with live music fans and enhance the experience across the entire fan journey. Learn more about the company’s data strategy as Meshh’s Jake Pryszlak hosts Live Nation’s Anubhav Mehrotra in a fireside chat.
43:27

Experiential Branding: How to Ignite Consumer Love

In an era of digital everything, marketers everywhere are turning to experiential branding to connect with clients and consumers to cultivate passionate brand advocates through brand experiences. Promotional products, the only medium invited into spaces and places other media can't touch, deliver the best reach, recall, response rates and return on investment for marketers and advertisers.
01:35:11

NYVC Sports Presents: The Future of Sports

The fifth annual exploration of the future of sports and how platforms are growing the sports business and tech industry.
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